Mannequins on the Loose.

I love brands who know their own voice and and aren't afraid to use it.

These "under construction" windows at H&M on Michigan Avenue are a great example of converting otherwise boring and expected messaging into a charming brand expression.

Well done, Sweden.  

First Ikea and now this.  

You never cease to amaze.

(This reads: "If you see our mannequins, tell them to come back straight away.")