
I stumbled upon this British brand, Howies, through some network of blogs and the sort. And I've fallen in a bit of love with them. Why? Because they lead with an idea. Because they have a mission that is about more than just selling products (although their products seem awfully nice too). Because they have Little Voices Big Lectures series, like this one coming up that encourages people to DO something. Because they document their collective history, and they aren't afraid to call out their own stumbles and challenges. Because their site design is simple and classy, yet ripe with personality. Because you get the feeling, even from their table of contents, that the Howie's brand is build on more than just a business plan has more to contribute to the world than just clever t-shirts.





