02 April 2008

This I Believe.

I devoured this book earlier this fall.

The range of narrative and depth of insight is so powerful.

The thought that one writer, Ebod Patel, articulated has really stuck with me:

"Action is what separates a belief from an opinion. Beliefs are imprinted through action."

It's a powerful notion on behalf of a person as well as a brand.

And when I think about that notion, I inevitably think about how much I liked that book.

So, now I'm just delighted to find NPR, and their range of programming, on podcast via iTunes. The bite-sized "This I Believe" segments are terrific, as are the longer Ira Glass pieces.

I'm not exactly an "early adopter" when it comes to technology, so I fully acknowledge that these podcasts have likely been available for a few years now. But they're new to me, so the novelty is a treat.

Being an urbanite who walks most places, I don't have much access to the radio. The bulk of my NPR listening happens in the shower on the waterproof radio. The reality is that I don't end up hearing the programs that I may be most interested in, apart from the daily news.

But, now its all different! I can listen to the two minute podcasts of "This I Believe" while I walk to a client's office in the morning and have a new dose of someone inspiring who has imprinted their beliefs via action.

What a nice start to the day.  

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