16 March 2008

In Good Company.

As a small entity, The And Group conducts a fair amount of business in Starbucks. The easy access to caffeine and ambient energy can help a solo entrepreneur (or "laptop nomad" as some like to call us) feel just a little less isolated.

But there are certainly drawbacks.  Not the least of which are the effects that three back-to-back lattes can have on your nervous system.

So you can see why I would think that "In Good Company" has unearthed a big idea.

Catering to female entrepreneurs, they offer what they call the "three essential elements every successful business needs: productive workspace, powerful connections and effective ideas."
You can subscribe for varying levels of membership, but all give you access to this lovely workspace on a rental basis: 


And maybe even more importantly, they give you access to a like-minded community of creative, resourceful women with whom you can share resources, advice, support and collaborate on ideas.   

I love to find an insightfully developed product, such as this one, that anticipates the market needs and then over-delivers on them.  

Consider me first in line when (if) they expand to Chicago.

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